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Yep, totally agreed. I will look into different email newsletters. In the mean time like I replied on another comment, the service is not for a specific vertical. It's more of a shared IT kind of service that targets very small businesses (low-cost service).

Do you have any pointers for me to take a look into specific newsletters?

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For both forums and email newsletters, Google (or Bing if you must) are your friends -- just do search "[industry] newsletter" and "[industry] forum". Yes, it takes some time to do the research, but you'll end up with a good pile of resources that will be helpful.

Subscribe to the newsletters you find and read the forums -- it's another great way of finding out where you should market, hang out, and who to talk to.

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