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Another big reason: money is not an issue. You want to create ten interconnected tables w/ a bajillion records each, then query across them needlessly every microsecond? No problem, with enough money and hardware there are ways to make almost anything happen using commercial SQL databases.

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Your statement reminds me of this quote "A boat is a hole in the water which you throw money into."

This is the general point of view executive committees have of IT. A necessary cost to keep them afloat in the sea of business.

So as much as money is not an issue the bottom line at most enterprises is money. If you figure out how to greatly reduce the overall costs IT, or in this case data storage, the enterprise company you work for will probably appreciate it.

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