I think that's roughly what I meant; I'd like to see AMD dump resources into making a fully open, compatible-with-all-modern-GPUs toolchain to directly compete with and replace the CUDA one. For all I know, they already are?
Heck even a non-open, AMD-specific toolchain would probably be great for consumers, but an open, cross-compatible toolchain would be even better for us, and might be better for AMD as well by allowing non-AMD-employed experts to contribute.