Those are just European figures, just 3 brands, and just the existing numbers.

In 2006, the market for smart phones was tiny. A couple of years later, people paid 3 times more for a phone than they ever thought they would.

Yes, $500 for a phone is not the same as $50,000 for a car. But who would have thought that people would readily shed out $599 for a cell phone before Apple made that market? The amount of people able to pay $50,000 for a car is increasing every year due to the economic growth in Asia and elsewhere and Tesla expands the market of people interested in expensive cars in Europe and America beyond the usual motor enthusiasts to people like me.