Getting everyone off very poisonous deadly substances is a fair tradeoff for getting new people hooked on something as dangerous as coffee.
So, we worked for decades to eliminate cigarette dependency, made huge progress, and now kids largely don't smoke. And then vaping came along, and a company is receiving billions from investors to get kids addicted to nicotine.
Vaping is healthier, but I can't think of a conceivable reason why this is a good idea.
Even if there was, traditional cigarettes are on their way out, and what we are left with is something as dangerous as coffee and a bit more expensive.
If a kid picks up a nagging but ultimately harmless nicotine habit, is that really the end of the world? Given what we know so far about vaping and its safety, I'd say you could make an argument for the pleasure of flavored nicotine outweighing the annoyance of addiction.