This piece is dropping fast though; Dante Labs will currently do it (with 30X coverage) for individuals for $500 [1]. And I believe the price for labs that do a lot of sequencing is significantly lower per-genome.
Writing is still a much bigger challenge, though. Writing something the size of the human genome is currently considered a "grand challenge" and is being tackled by HGP-Write:
https://en.wikipedia.org/wiki/Genome_Project-Write#Human_Gen...
[1] https://us.dantelabs.com/products/whole-genome-sequencing-wg...