> Each record contains entries that go far beyond contact information and public records to include more than 400 variables on a vast range of specific characteristics: whether the person smokes, their religion, whether they have dogs or cats, and interests as varied as scuba diving and plus-size apparel.
It might be "comprehensive" but is it comprehensive in a scary way? It's probably just 400 machine learning features that are estimating what people might like, so not necessarily super accurate?