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I was thinking about that too. Maybe because that candidate moved on to another company doing XYZ, and they tweeted about it or already made an impact somewhere else.

EDIT: But really, I think its subjective or FOMO thinking on their part.

Is it performance, or is it fit, culture, contribution? I suppose all of those can be labeled under 'performance', but I think it's obvious when you pass on a good candidate after the fact.

They were interviewing for the "social media handler" position