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Is it not still shown as "Fullfilled by Amazon" but all grouped under the same product page? I presumed "Sold by Amazon.com" meant procured, shelved, and shipped directly via Amazon.com, none of this third party fulfillment crap.

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It is. The issue is that for the "shelved" step there is only one shelf per piece of inventory. So once it is one the shelf there is no guarantee about the origin.

Amazon does allow sellers to pay extra to keep their inventory separate. I don't know if the stuff Amazon sells is kept that way, but there's no guarantee it is.

I want to know this too. "Fulfilled by Amazon" to me sounds very different than sold by Amazon.

FBA and Sold By Amazon are commingled (unless the FBA seller pays for it not to be; Amazon doesn't segregate SBA because the commingling is part of Amazon's logistical efficiencies, which is why it costs money for sellers to opt out of it.)

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