Today, a business analyst has a small idea. She presents it, then gets approval. A product manager works with her on the details to integrate it into the product or operation, and a project manager inserts the idea into the development backlog and prioritizes it. In a few months a developer gets around to the task, spends a day building it, and deploys right away, and then the analyst can measure if it has value. In the future, the process could be, a business analyst has a small idea. She presents it, with a plan on how to integrate it, and get's approval. Then she spends a day or three building and deploying it and then measures if it has value.
We've been optimizing Development -> deployment, but in reality what the business cares about is Idea -> Deployment.