What should I teach micro-enterprises as a volunteer?
The aim is to help them manage their digital brand and help them steer clear of an ugly and unusable website that would silently repel high-value customers.
In addition to providing volunteer branding and web development, I want to develop some easy steps people can take, like for instance, setting up their Google Local (and Yelp, etc.) accounts. Sometimes those are more important for discoverability than having a web presence at all.
I'm working with the Seattle-based Washington Community Alliance for Self Help: http://washingtoncash.org and they have agreed to supply me with contact to some of the micro-enterprises who have gone through their program.
I am hoping to crowdsource this effort a little. I now have my first few businesses. What can I do for them, or teach them to do that maximizes my time and the time of my other volunteers?