Cell carriers to stop sharing real-time cell phone location data
zdnet.com
zdnet.com
I don't see how they would classify anybody they do business with as "shady middlemen", and I also don't see how they can't get around the word "sell" by finding a different way to share, so the commitment seems vacuous.
Verizon will still supercookie the fuck out of you though. Your physical location data may be slightly more secure, but you are DEFINITELY for sale EVERYWHERE on the internet with Verizon Wireless.
If you don't have verizon apps installed, and it's not a branded handset, how are they attaching a supercookie to web browser traffic?
If the traffic is secure (https), how do they change the http request headers?
So not necessarily. But I like how you think.
I can see the interest in it from a marketeers point of view being that you can target localised marketing to people so rather than a company thats 30 miles way you might see adverts for companies within walking distance.
However on the flip side to that I think it's quite useless as realtime marketing because if someone is out looking for a post office, or somewhere to eat they are more likely to open their maps app and search or look around using their eyes and it's reasonable for the maps app to show location based information because thats what it does.
Then we get to having data of where someone has been (non-realtime) which has similar benefits to marketeers but also poses the same serious privacy issues.
I don't personally believe location data should be broadcast outside of the device without the users explicit knowledge of where it's going and why its being sent, e.g find my phone functionality, mapping apps, share location with a friend your meeting.
Tomorrow : Sell one minute delayed...
These carriers will use the narrowest possible interpretation of their statements. Historical location data appears to be fair game, and perhaps they'll just launch their own competing service so they aren't providing anything to a third party. These carriers all constantly record your location data and see it as another potential source of revenue. The law (in the US) does not prevent them from trading it, sharing it, selling it, targeting advertising using it, etc.
They got caught with their hands in the cookie jar this time and are pretending to be really sorry about it so that the law stays that way, and they can go back to stealing cookies once this all dies down a bit. Don't for a second think that this means your location data will not be used against you in order for the carrier to make a quick buck.