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This might not be the case going forward for cloud, SaaS models with zero touch sales. Most software would move to this category sooner than we think as there is high vendor motive. It is hindered only by regulatory or compliance needs in certain industries/countries

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Those regulatory needs are more often than not the secret sauce and speciality of those vendors. Look at the payments space - now that every municipality is going to tax online sales it pushes more and more companies to outsource the cost of compliance to a vendor.

That doesn't negate @avighnay's point that we are moving to zero touch sales, I just opened a bank account with a bank with no branches without making any phone calls in a couple of minutes. This is in an area that is highly regulated. The same applies to software.

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