Jordans Furniture does those promotions every year. They are different events though every year. The insurance company paid out $30 million in furniture when the Red Sox won the World Series in 2007.
https://abcnews.go.com/Business/PersonalFinance/story?id=377...
Funny enough, Jordans Furniture is owned by Berkshire Hathaway.
Last year Cleveland was treated to $1.7 million in free windows from Universal Windows Direct when the Cleveland Indians went on a 15 game winning streak.
http://www.espn.com/mlb/story/_/id/20623379/local-window-com...
If you're wondering about premiums, the first article quotes a guy in the business who say the premiums are usually around 30% of the value of the prize. That means the $75,000 premium paid by Universal Windows Direct was a steal. Of course, the odds of a 15 game winning steak in baseball are very small.