A follower with a terminal illness wrote a heartfelt letter to a popular Instagram influencer that they followed and whose photos they enjoyed. When they passed away, the letter was sent on their behalf to the influencer.
When the influencer received the letter, they quickly skimmed through it, said “Cool” and tossed it in the trash with some other junk mail.
What should they have done? Reached out to the family of the anonymous follower? What does the "popular Instagram influencer" owe to someone who enjoys his/her photos?
What's depressing though is not that people post pictures of a life you wish you had, they do it while not giving a shit about you, no matter how much you might admire them. If you have millions of followers, or maybe even a couple hundred thousand, then statistically a few die everyday, without even so much as a passing thought.
And yet we waste so much time looking at these people's content and letting it depress us, and not enough at those around us who matter more.