On a side note, the ordering kiosks in McDonalds are the best thing ever. Customizing an order is way less error prone this way than verbally. And the line is always shorter.
But having the ability to customize items to your exact specifications is very nice; reminds me of the old Burger King wrappers that had icons for ingredients around the edges, with the intention of their inclusion or omission for custom orders being marked, but it's a practice I've never observed being used.
The McDonalds in-app ordering and pickup is a superior experience to the kiosk, but it needs location to be on.
The McDonalds in-app ordering and pickup is a superior experience
... If you don't mind the fact that they suck all your private Contacts information off you device and track everywhere you travel. Is it worth it? Really?I like the kiosks for the reasons you mention, but the arrangement of them in the floor plan made it impossible for people to figure out how to form a line. It was just chaos.