> I'm almost surprised that the weight curve dropped off linearly -- I always thought weight fell off quickly at the beginning, before plateauing towards the end. Great personal "myth" to have dispelled.
Commonly there's a sharp initial weight loss due to "water weight" loss: changing to a diet with lower sugars (simple sugar and carbs) and salt leads to retaining less water, which in turn yields a sharp initial weight loss. That doesn't keep going.
However as the essay notes you have to either keep cutting calories and/or start exercising[0]: as weight drops so will BMR, carrying less weight means making less effort (for the same result) and fatty tissues are still living tissue so they do burn some energy. And since "weight change" is a factor of calorie intake / metabolic rate, if BMR drops you have to drop calorie intake for it to remain below BMR (and sustain a ratio < 1).
In the Data chart you can see that TFA's calorie intake drops by ~500 after the initial cut. They do note this issue in the conclusion, and that they attempted the exercise route but didn't care for it so stopped after 3 months.
[0] sustained exercise builds up muscle mass, and muscle increases BMR counteracting the BMR drop from the diet