The inverse of all this surveillance is using CRM for everyday things. I can often tell when someone (recruiter, SaaS sales, dentist, etc) calls me because they have an alert in their CRM that the contact is cooling. Is it insincere? No, that's the depth of our relationship. So long as they aren't pretending to be zealously enthusiastic in that weirdly corporate, millennial zombie cheerleader way, I will deal with them.

To me, for airline and other staff to address me by my first name is like being addressed as "Comrade," where only a counter-revolutionary could object to being addressed as a comrade, and would clearly require that I be marked as what I can only assume to be a problematic opportunity, and scheduled for enhanced scrutiny.

The horses of dystopia have already left the barn, it's just a matter of how you choose to live out your remainder of it.

"Ok?"