TRANSFER TO MAC OR PC - Automatic - Keep Originals
Automatically transfer photos and videos in a compatible format, or always transfer the original file without checking for compatibility.
tl-dr; you can set it to automatic and when you backup via itunes the images will be jpegs
Or use this free software
I think someone mentioned before in this thread the syncing between Android and iPhone using Google Photos and finding the format incompatible on Android.
Her photos are all HEIF. My photos are all JPG. The Google Photos app on Android may be just about the _only_ Android app I've encountered that knows how to handle HEIF - which means any time I try to share one of my wife's photos to social media or a messaging app, it simply doesn't work. I have to convert them to JPGs on my own.