It's a lot harder to get ads for an international media. I'd guess most of the ads on www.techcrunch.com are payed by US marketing budgets. The people who manage those only care about US viewers. So question N:1 is how many US viewers, without ad blockers the site has. N:2 - for how long is it gone keep them.

A regional Finnish newspaper is very likely to keep it's audience in one form or another for a long time. That audience has high purchase power and is less likely to go online and research cheaper alternatives to advertised products/services.