Facebook adding auto-playing video ads to Messenger

Just wondering how they’re going to keep people on the platform with these annoyances.

People can tolerate ads on FB itself because it provides an unique experience that’s hard to replicate elsewhere (due to the network effects), but I don’t see what value Messenger offers compared to iMessage or WhatsApp (I know the latter is FB too but it doesn’t yet have ads).

The second people see ads in their messenger they will just continue the conversation on iMessage or WhatsApp or Telegram.

This is really good news.