Starbucks is the defacto mascot of money wasting. People always talk about abstaining from starbucks when they talk about saving money. The frappuccino is often the specific product that is mentioned. How is it any surprise that it's popularity has waned? Star bucks stores feel more like McDonald's stores than anything else, there is almost no atmosphere to speak of which I would guess is rather important to the coffee snobs who buy fraps. What kind of world do we live in when McDonald's is expensive (everything besides the simple cheeseburger is a total insult to value) and when Starbucks is McDonald's?