Like with many of these articles, I find the points rather shallow. Example:
“Take this as an important reminder that with content marketing it’s the content that matters.” well, thanks for that
You're right, that's a pretty terrible sentence. Not to use this as an excuse, but it's hard to write an article that covers multiple points while still going deep on each.(without making it ridiculously long*) It's probably part of my lack of experience as a writer - still working on it! Thanks for the feedback.
That's because this isn't an article, it's an advertisement.
It would be a whole lot of effort for me to write a 3.000 word advertisement.