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How are they able to do this without it making their rides significantly less competitive against the other ride apps that are not C-neutral?

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The market for ride-sharing services is over $17B [1], of which Lyft accounts for about a quarter. This is cited as a “multimillion dollar” effort- it’s likely barely a drop in the bucket. (And nice marketing, to boot.)

[1] https://www.statista.com/outlook/368/109/ride-sharing/united...

If Lyft accounts for 25% and they have made every/all Lyft rides carbon neutral, that would be more than a drop in the bucket. It would be 1/4th.

However I don't understand where they are getting the money to pay for the carbon offsets without raising their price point above the competition.

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