The way Cent works is instead of having 100 people earn 20¢ (for a $20 bounty), $20 gets distributed to the top 10 responses. Respondents are encouraged to be thoughtful because the community votes on which 10 responses get the bounty.
Many responses don't get paid as a result but making it competitive adds more value for the bounty-asker and makes the whole thing more fun in general.
What about this do you find so terrible?