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I like “an organization formed to search for a repeatable and scalable business model”

If you’re selling water and expect to grow a lot, unless you’re selling water in a completely new way, are you really a startup?

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There are three subcategories of innovation: product, process, and financial innovation. So you could be a water startup if your water is not differentiated but you have either some new way of financing the production of water or some new process for producing said water.

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