I don't think I understand the author's critique of the Chrome/Firefox menu button either other than the weird choice of iconography. I'm curious as to what he would propose as a solution to the problem.
I do agree with the author on his sentiment on the lack of discoverability with applications nowadays. It might've been better to showcase the `chrome://settings` interface since it's a prime example of less suitable mobile design bleeding into the desktop UX. Funny, I just noticed that they actually use a proper hamburger icon for toggling the hidden settings menu, not the triple dots.