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Any competitor that gets big enough to challenge YT will attract the same scrutiny from content rights owners. and will face the same copyright issues that YT does.

The problem isn't in the content hosting industry, it isn't even on the content producing industry. It is on the policy & legal side.

Case in point, twitch.tv added a contentid type system on their VODs (video on demand) in 2014.

Is that the place with the Golden Arcs and the BigMic?

You're thinking of McDowell's.

It's basically impossible for a competitor to just pop-up for Google, there are too many costs associated with it. Google has too much data to be competed with. Though, I would not rule out that Amazon may enter the search space.

I'd like to think that the burger-king role is taken up already by Bing. Would be nice to have a truly 'better' search engine for the discerning folk

duckduckgo?

I quite like DDG and use it almost exclusively (sometimes I need to go to Startpage), but they've got quite the hell of a mountain to climb before "duckduckgoing" becomes a household verb.

I do hope they get there, though. Probably without the verbing of their name, though, since it's a bit of a mouthful.