• run a beta test group. These users consist mostly of users that have emailed in with feature suggestions or bugs. I ask them if they’d like to join the beta (e.g. they can check their bug is fixed). I frequently get great feedback from a few of these users.
• fiverr.com. Shell out $100 spread across a range of testers, and give them all slightly different briefings. Some feedback is terrible but there’s some gold there that’s really worth far more than $100.
• learn how to test your own product. It’s hard to do well, but you can learn. It’s a valuable skill that can really set you apart in a regular engineering job too.
• used phased releases. Pause the release at 1%, give it a few days for any minor issues to roll in and fix these before releasing to 100%.