When I follow a natural sleep/wake cycle, I sleep around 3 or 4 and wake around 11 or 12. I can get good quality sleep waking at 9 (going to be earlier, of course), but can't consistently wake naturally this way and must use an alarm. Usually this coincides with hormonal changes once a month. I'm obviously female.
If I wake at 6 or 7 am, things get tricky. Even with good sleep habits (no screens in the bedroom, quiet dark, cool environment, no sleeping in on weekends), my sleep suffers. I'll get a good night or two in, then can't fall asleep until midnight the next night. I always run the risk of not hearing the alarm clock. I'm working against my body clock. I've had to adjust the "good sleep habits" so that I can get more sleep on the weekends lest I wind up with depression due to lack of sleep.
I do what I can to work later shifts, but I can't always avoid mornings.
edited for clarity