> Beware, simple frameworks like this might not capture the whole picture.

I would describe it more like a model. And yeah, those never capture the whole picture, and don't need to to be useful.

> heavy marketing of the new iPad as a content creation device for schools and creative people.

You can do creation of stuff on iPads, of course. I use it a lot as a very-portable writing machine. But still, I think that marketing was just... marketing. Every one wants to think of themselves as creators, and their kids to be doing things rather than watching YouTube, but still iPads are mostly used for consumption and are much better at it than at creation, except for a few jobs/hobbies.

A better counter argument, for me, would be to just watch a non-technical person use a Windows PC. Many would be better served by a safer, simpler iOS on a 20-inch screen with an ok keyboard.

We wouldn't, because we want a more-than-just-ok keyboard, and many windows, and bash, and a many-core CPU that is great at virtualization, and...