Do consumers really care about thin laptops or is it just that Apple (and other manufacturers) can't come up with any other more interesting ideas that they could use for marketing purposes. Light weight laptops I can see being interesting for when you actually have to move it around, or significantly longer battery life could be an attractive addition to laptops. It really seems like pushing so hard on the idea of how sexy thin laptops are just demonstrates that they are completely out of ideas. There must be something more meaningful that they could change on a laptop and push just as hard on that to convince people it is worth lusting over.