Disclosure: I have a small TSLA position, but I do consider it a high risk venture that has just as good a chance to buy me a house in 20 years as to go to 0.
What Elon could do to really stick it to the shorts is make the amount of cars he said he will and do so with the profits he claimed he’d have. Otherwise no amount of shares is going to be enoug.
https://www.cnbc.com/2018/04/11/tesla-is-the-biggest-short-i...
I think Elon's image as a person/CEO is almost as important as his ability to execute and build the cars. Part of the value he brings as CEO is the cult of personality around him. I'm not suggesting that's right or wrong, good or bad investing, good or bad reason to buy products, etc. That's just what I believe is true.