The problem isn't that Tesla isn't being reasonable, the problem is that the public doesn't have the attention span to try to understand a more nuanced picture. People just don't want to hear that they're still driving the car, they want to deal with cars that drive themselves, whether to say it's a great thing or to say it's a scourge.

There's really only so far Tesla can go in its attempts to educate the public. In fact, they've been strenuously stating, over and over again, that these aren't self-driving cars. Autopilot as a name for the technology is in line with how it's used and expected to perform in commercial airplanes. You still have to know how to fly the plane and you still need to stay vigilant.