Lately, it has felt like Google has become more optimized for less intelligent/tech-savvy users (i.e. people who search using natural language e.g. “tell me the store policy for target please”). In these cases many of the words used are either irrelevant or counterproductive.

I’ve noticed Facebook’s search has started catering to the lowest common denominator as well. Searching for (made-up example) “Louis Potter” used to give all exact matches priority. Current results look something like 1) Louis Potter 2) Luis Porter 3) Louis Potters 4) Louis Potter (#2). I don’t like when search engines assume that I’m misspelling words/names, and it would be nice if they adapted for individual behavior in this regard.