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You never understood the fandom behind a company privately launching rockets and landing the boosters? Surely you jest...

But Tesla does neither of those things.

True, but the previous comment can be adapted to Tesla: "You never understood the fandom behind a company making cars that can do 0-60 in 2.5s?"

They did make electric cars sexy. What would be the state of the EV market today sans Tesla?

It's been particularly trendy to bash corporations/CEOs lately.