Comscore: Actually, We Were Right. And Google's US Business Stinks
alleyinsider.com
alleyinsider.com
The referenced misuse of Comscore's data reminds me of some criticism of Wikipedia. Critics claim that one can't rely on Wikipedia to be accurate. Yet, if accuracy is important to you, you should check and review the sources which are provided toward the bottom of almost every article. Researchers requiring accuracy pursued primary sources before Wikipedia, and they still need to pursue them today. Regarding a secondary source as accurate without verifiying it is misuse, just as relying on Comscore's data on Google's domestic performance to project overall international corporate performance was misuse.