That's actually a commonly-heard phrase in the US around Superbowl time.
Are you referring to the 17 minutes per hour of actual gameplay, the 21 minutes of rambling commentary/sports celebrity gossip, or the 22 minutes of ad spots?
I think there was a massive marketing campaign to get people to pay attention to superbowl ads claiming they are funny.
They've just turned into ads in recent years.
Employees, CEOs and businesses in general like generating cash and/or getting paid. If an ad network being down hinders their ability to do so, then that seems pretty critical to me.
Sorry but I really have no sympathy for people that happily waste my time by showing me irrelevant content, trying to sell me garbage or flood my mailbox at every opportunity (the only reason my mailbox is clean is because I am allergic to any web form that asks for my email).
I don't have anything against Google per-se, by the way. I'd be happy to pay for their services should they allow me to do so.
And that we would be unlikely to have such things in a pay for everything model?