What I learned from the article: Keeping the trapped miners mentally inspired is at least as important as providing food and health care
I read that they haven't told them how long it will be until the rescue shaft will be ready. I'm not sure whether it's better to think that you will be rescued "any day now" or that you are going to have to tough it out for three months with 33 sweaty men.
Fortunately, various companies have made around 1000 job offers for these people when they get out. A nice way to keep the motivated about the future.