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Of course they don’t. They just need complacent accomplices, such as Mr. Brady.

...and Duke University itself which owns the IP and is likely also a shareholder in this venture.

but everyone's gonna get rich, so who cares

First comes a full stomach, then comes ethics. - The Three Penny Opera, Bertolt Brecht

Edit: Let's add a second one, which fits here - "You have to kill your neighbor to survive. It's selfishness that keeps a man alive."