>And even if big services like Netflix can afford to pay to play and make it all transparent to the customer, there will be hidden costs to play. Expect that that services like Netflix will have to raise their rates more and more frequently to cover the expenses, all inaccessible to consumer-choice in a direct way.

But right now the ISPs are paying for Netflix's bandwidth and that's being passed to customers in their ISP's bill. I'd rather only Netflix customers have to fund Netflix's service.