>Cattlemen and dairy farmers are saddling up, and lawyering up, in response. The U.S. Cattlemen’s Association has petitioned the Agriculture Department to bar plant-based products from bearing labels that say “beef” or “meat,” with similar restrictions on meat grown from animal cells.

I understand their gripe with plant products, that sounds like deceptive advertising. But the lab-grown stuff is still meat. I think they're trying to take a yard here.

>High-tech upstarts say the proposed labeling rules are a poor defense, pointing out that on a molecular level, plant-based meat products can contain the same amino acids, fats and minerals as animal flesh.

>“People don’t get angry when you call your cellphone a phone,” said Ethan Brown, chief executive of Beyond Meat.

Yes but if I try to buy a "computer" and you give me a phone, it's not a defense to tell me that it still has RAM and hard storage and a screen, etc. Veggies and tofu rolled into a patty may be a "burger" but it's not "meat" or "beef."

>Jaime Athos, chief executive of the Tofurky Co., which sells imitation tofu-based roasts and patties, objects to any ban on the word “meat” in labels. Consumers hear tofu, he said, and “expect it to be bland or not meat-like.”

Jaime, this is your advertising challenge. You don't just pretend your product is something else.