It's like if a football stadium was located near a tollway, and the tollway decided to start charging the stadium itself during sporting events.
That's not a legitimate business transaction, it's a cash grab.
Yes, I do as the consumer of that water. In this analogy Netflix would be the dam operator, so why would a particular dam pay more to the pipe company than another dam?
You pay your utility bill every month for electricity (probably a base rate, and a fixed consumption rate). Does your utility then go to the provider (A local green power source) and demand they pay the utility as well, since 60% of the requests in the region are for their power? (users opting into to green power on their bills?)
So do I.
Sounds like it is already paid.
What they want though, is to charge data coming in, and data going out.