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If you were to find the most personal details of this Mr. Smith it would be far easier to do that. You could sit outside his house whole day long and observe his every move, dumpster dive into his trash and get documents, even bribe a certain official and get more info out of him/ her. I don't think any of that will be possible in the case of Warren Buffet.

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That will be very difficult to do with Warren Buffet because he assumes that people will already be trying to do that. Mr. Smith, on the other hand, knows that he is low profile enough to be ignored among the masses. I fail to see why anyone would spend the time stalking someone who is not wealthy; the return value of finding information on Mr. Smith is not worth the trouble.

If anything, Ad companies would more aggressively target the wealthy because they have more money to spend.

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