The idea is you conquer progressively more complicated crackmes and this helps you learn how to tackle random binaries you'll find in the wild.
Generally the step up after crackmes is to find virus payloads/samples and try and unravel those. I understand Stuxnet uses some of the most complex techniques to date: https://www.symantec.com/content/en/us/enterprise/media/secu... (ref: https://news.ycombinator.com/item?id=17099969, also https://news.ycombinator.com/item?id=2212922)