For example, the "best" calendar alternative is Etar which looks to a Github repo. Really? At the very least you could mention Apple Calendar. Is Maps.Me (which uses AdSense) really better than Apple Maps? I'm not a fan of hooktube either - it just further cements YouTube's monopoly.
I think what what bothers me is that "privacy focused" tends to be conflated with FOSS. I'm really thankful for organizations like Mozilla and Signal that are trying to deliver privacy focused applications to real people. However I also think we should recognize Apple-like companies who are also privacy focused without necessarily being FOSS. I think that will help move more non-technical people out of central databases.