Yes.

That can be how a distant technology looks, if the stakes for failure are that people die.

You can get early adopters from one tail of the bell curve, hype, working prototypes, and people dying because prototypes fail. There may be a churn of companies... "We know that AlphaDrive and BetaDrive both killed people but we here at GammaDrive want to reassure you that we're totally committed to your safety!" "But that's what BetaDrive said." "Yeah but we REALLY MEAN it this time." "Wait, what to you mean, 'we'?" "Um, nothing..." "You hired BetaDrive's employees when they went out of business, didn't you?" "Uh... Oh would you look at the time!"

With that said I don't know Cruise and maybe they're doing better than Tesla.