Well, that was... bellicose. No company is your friend, but some are still better than others. It is true that companies work in their own self-interests, but those interests may differ. Apple has done quite well without selling user data, and has cultivate a brand that makes money doing something else. Facebook has not. The enemy of my enemy is my friend, even if they work in their own self-interest. It is in the self-interest of apple to keep customers and they might lose more than they gain selling user info. Again, no company is perfect. "Applying constant pressure" isn't perfect either, as governments are at least as bad as any company - their motivation is to stay in office. Apple is at least a better company then, say, Facebook.