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I read their re-design announcement and am really confused. Did they actually conduct user studies? focus group studies? research? proper A/B testing?

The general consensus seems that the re-design has a horrible user experience for most people. Curious on what their approach would be as I'm sure they're seeing horrible conversions.

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I bet they have a lot of “conversions” because a significant portion of their user base don’t log in and use the site to interact with others, they just browse the front page of some particular sub or thread they ran across. Not something you can exactly do with FB for example. Of course, the redesign is so badly broken it will dump you back to the old view half the time. But they have this weird sort of captive yet passive audience that sees what is delivered by default via the front page and the default subs.

> The general consensus seems that the re-design has a horrible user experience for most people.

Maybe on r/redesign that's the consensus, but that's ignoring the rest of the users that doesn't care.

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