I just got a brand new iPhone running iOS 11 - as opposed to the prior phone that I had that was upgraded to iOS 11. I didn’t realize that all of Apple’s iWork and iLife apps were installed by default. They are full featured apps so I wouldn’t consider them “crapware”. I did delete them though.
Re: company's soul, companies are made of individuals, and if those individuals are opposed to the companies practices, the company can lose those people. Apple has a particularly well-defined and long lasting culture, and it'd be a huge change to who they are and who works there. Talent+brand risk the kind of risk a business wouldn't take unless it was a last resort. Sure it could happen, but there's a lot of more realistic hypotheticals to ponder in the world.
For those not clicking: the article writer did a (I think, not entirely certain) legally binding request for the data Google, Facebook and Apple have on him. Google delivered a 243Mb zip, Facebook a staggering 881Mb and Apple just 9Mb.